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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. How are anonymous visitors tracked?

A) The customer must assign a unique alphanumeric identifier using a first-party cookie.
B) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
C) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
D) The browser assigns a 3rd party cookie

2. What is the unified customer profile?

A) A profile view for administrators to see activity across all of the customer touch points
B) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C) A unified view of all customer activity across, websites, web applications, mobile store, call center
D) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

3. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A) Recipes
B) Audiences
C) Campaigns
D) Templates

4. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A) Location-based segment
B) Control group segment
C) A/B test segment
D) Third party segment

5. Where can a developer access pre-built Global Templates?

A) Templates menu under the web Campaign menu in the UI
B) View List Template option in the Launcher
C) From code examples in developer docs
D) From the Templates list when building a campaign

Solutions: