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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Keyword and Audience Targeting | - Keyword match types
|
| Search Campaign Fundamentals | - Account and campaign structure
|
| Ad Creation and Assets | - Ad extensions (assets)
|
| Measurement and Optimization | - Optimization techniques
|
| Bidding and Budget Management | - Bidding strategies
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.
- A. You can store and navigate one or more accounts.
- B. You cpload changes to AdWords at any time.
- C. You can work offline on your Mac or PC.
- D. You can perform advanced searches and edits.
Correct Answer: A,B,C,D 🗳️
Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?
- A. Top Exit Pages
- B. Top Landing Pages
- C. Funnel Visualization
- D. Site Overlay
Correct Answer: B 🗳️
AdWords tools can be used for a variety of functions. Which of the following tools are components of AdWords tools?
Each correct answer represents a complete solution. Choose all that apply.
- A. Account management tools
- B. Placement refinement tools
- C. Keyword tools
- D. Ad creation tools
Correct Answer: A,B,C,D 🗳️
Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?
- A. Branding
- B. Conversion
- C. Direct response
- D. Client
Correct Answer: B 🗳️
Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?
- A. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
- B. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
- C. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
- D. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
Correct Answer: A 🗳️
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