Salesforce AP-215 : Marketing Cloud Intelligence Accredited Professional

Exam Code: AP-215

Exam Name: Marketing Cloud Intelligence Accredited Professional

Updated: Oct 12, 2026

Q & A: 64 Questions and Answers

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About Salesforce AP-215 Exam

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Data Modeling and Transformation- Data model structure and schema design
- Normalization and harmonization
- Metrics and dimensions configuration
Administration and Security- Platform configuration
- User roles and permissions
- Data access control
Data Quality and Troubleshooting- Performance optimization
- Error handling and debugging
- Data validation and monitoring
Data Ingestion and Integration- Data ingestion processes
- Data synchronization and scheduling
- Data sources and connectors
Marketing Use Cases and Activation- Cross-channel marketing insights
- Business reporting use cases
- Campaign performance analysis
Analytics and Dashboarding- Dashboard creation and configuration
- Visualization best practices
- Insights and reporting

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1

Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

  • A. 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
    'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
  • B. 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
    'Meeting Name' will be mapped to 'Generic Entity Key'
  • C. 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
    'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
  • D. Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
    'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
  • E. 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
    'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

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Question #2

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?

  • A. 1
  • B. 3
  • C. 2
  • D. 0
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

  • A. 1
  • B. 3
  • C. 2
  • D. 0
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #4

A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?

  • A. Inherit Attributes and Hierarchies
  • B. There is no difference, all permissions will have a similar effect given the scenario.
  • C. Update Attributes
  • D. Update Attributes and Hierarchies
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #5

Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

  • A. Performance
  • B. Ease of setup
  • C. Ease of maintenance
  • D. Scalability
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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