Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215

Exam Code: AP-215

Exam Name: Marketing Cloud Intelligence Accredited Professional

Updated: Aug 08, 2026

Q & A: 64 Questions and Answers

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About Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215 Exam

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AP-215 exam dumps

Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reports and Activation- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports
- Data Export
  • 1. Integration with external tools
  • 2. Exporting data and insights
Topic 2: Data Integration and Configuration- Data Stream Types
  • 1. Understanding different data stream types
  • 2. Configuring data source properties
- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
- Data Ingestion
  • 1. File upload and API data sources
  • 2. Scheduling and refresh settings
Topic 3: Data Harmonization and Data Model- Dimensions and Measures
  • 1. Creating and managing measures (KPIs)
  • 2. Creating and managing dimensions
  • 3. Calculated measurements
- Parent-Child Data Streams
  • 1. Linking data streams
  • 2. Data Update Permissions
  • 3. Override Media Buy Hierarchies
- Data Classification
  • 1. Attribute classification
  • 2. Hierarchy management
Topic 4: Data Visualization and Dashboards- Calculated Measurements
  • 1. Creating custom calculations
  • 2. Formulas and functions
- Dashboard Design
  • 1. KPI widgets and chart types
  • 2. Building dashboards
- Filters and Drill-Downs
  • 1. Global and local filters
  • 2. Drill-down configuration
Topic 5: Marketing Intelligence Platform Fundamentals- Platform Overview
  • 1. Key features and capabilities
  • 2. Marketing Cloud Intelligence (formerly Datorama) overview
- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A) 1
B) 3
C) 2
D) 0


2. A client's data consists of three data streams as follows:
Data Stream A:

The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))

Which options will yield the desired result;

A) Option #1 & Option #4
B) Option #1 & Option #3
C) Option #2 & Option #4
D) Option #2 & Option #3


3. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) The data is stored at the workspace level.
B) No mappable measurements - all measurements are calculated
C) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D) Pacing - daily rows are being created for every lead and opportunity keys


4. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A) The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
B) Only if 5 different Patterns are created, from 5 different fields - the solution will work.
C) The above Patterns setup will not work for this use case.
D) The solution will work - the client will be able to view Exam Topic with Email Sends.


5. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) The data is stored at the workspace level.
B) No mappable measurements - all measurements are calculated
C) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D) Pacing - daily rows are being created for every lead and opportunity keys


Solutions:

Question # 1
Answer: B
Question # 2
Answer: C
Question # 3
Answer: B,D
Question # 4
Answer: A
Question # 5
Answer: B,D

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