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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reports and Activation | - Report Types
|
| Topic 2: Data Integration and Configuration | - Data Stream Types
|
| Topic 3: Data Harmonization and Data Model | - Dimensions and Measures
|
| Topic 4: Data Visualization and Dashboards | - Calculated Measurements
|
| Topic 5: Marketing Intelligence Platform Fundamentals | - Platform Overview
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?
- A. 1
- B. 3
- C. 2
- D. 0
Correct Answer: B 🗳️
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A client's data consists of three data streams as follows:
Data Stream A:
The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))
Which options will yield the desired result;
- A. Option #1 & Option #4
- B. Option #1 & Option #3
- C. Option #2 & Option #4
- D. Option #2 & Option #3
Correct Answer: C 🗳️
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What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
- A. The data is stored at the workspace level.
- B. No mappable measurements - all measurements are calculated
- C. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
- D. Pacing - daily rows are being created for every lead and opportunity keys
Correct Answer: B,D 🗳️
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Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:
The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?
- A. The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
- B. Only if 5 different Patterns are created, from 5 different fields - the solution will work.
- C. The above Patterns setup will not work for this use case.
- D. The solution will work - the client will be able to view Exam Topic with Email Sends.
Correct Answer: A 🗳️
Explanation: Only visible for TestkingPDF members. You can sign-up / login (it's free).
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
- A. The data is stored at the workspace level.
- B. No mappable measurements - all measurements are calculated
- C. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
- D. Pacing - daily rows are being created for every lead and opportunity keys
Correct Answer: B,D 🗳️
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