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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the definition of a regex pixel?

A) It is a pixel for transmitting audience data out in real time at the time of page load.
B) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
C) It is used for DCO campaigns.
D) It is a pixel used for ID swapping.
E) It is a javascript tag used for sending user level category information back to the browser.

2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps use different delivery methods.
B) You cannot create a single campaign to deliver to multiple app partners.
C) The apps are ranked different priorities.
D) The apps receive data via different win frequencies.
E) The apps support different IDs.

3. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Create an Audience.
B) Create and activate a Data Campaign.
C) Configure Self-Classification Taxonomy and Classification Rules.
D) Deploy an ID Swap tag.

4. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Social | real-time bidding
B) Dynamic creative optimization | flat fee
C) Email | auction
D) Search | % of spend
E) Site optimization | flat fee
F) Media targeting | cost-per-stamp

5. Identify the dependencies and data sources for a local campaign.

A) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
B) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
C) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
D) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
E) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data

Solutions: