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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global template with local nuances
C) Global DMP nerve center
D) Full agency control
E) Horizontal regional empowerment

2. Which two are attributes of third-party data? (Choose two.)

A) Offered on a private marketplace, via direct sales to marketers
B) Can be confirmed from multiple outside sources
C) Free to use for activation, targeting, and analytics
D) Often billed directly by the media partner

3. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Leverage the device-bridging technology to find users across their devices.
C) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
D) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
E) Ensure customers receive relevant offerings when landing on the site page.

4. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addZipHash
B) bk_addPhoneHash
C) bk_addAddressHash
D) bk_addNameHash
E) bk_addEmailHash

5. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Add phint ret=js to the CoreTag.
B) Select JSON Result in the Container Settings.
C) Select JSON Return Tag in the Campaign Settings.
D) Deploy the JSON Return Tag.

Solutions: