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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to include a Last_Purchased_Date field from a Data Graph in a new marketing email. The date/time value is displayed as 2027-03-15T08:30:45 when previewing the email. NTO wants it to display as:
Monday, March 15, 2027 8:30 AM
Which approach should NTO use?

A. Use a Handlebars helper to format the value.
B. Use a Salesforce formula operator to format the value.
C. Use an SOQL function to transform the value.

Question 2

How does Marketing Cloud Next evaluate consent when determining whether a marketing message can be sent to a customer?

A. Consent applies to a specific contact point, channel, and subscription.
B. Consent applies to a specific contact point and is shared across all subscriptions.
C. Consent applies to an individual, regardless of the channel, subscription, or contact point.

Question 3

Which permission sets are required for a System Administrator to perform basic setup?

A. Data 360 Architect and Marketing Cloud Admin
B. Data 360 Activation Manager and Marketing Cloud Admin
C. Data 360 Architect and Marketing Cloud Manager

Question 4

Northern Trail Outfitters wants to enrich its customer profiles by combining CRM Contact data with anonymous web browsing activity captured via the web tracking embed code. A Marketing Cloud Next Consultant has already set up the Contact data stream mapped to the Individual data model object (DMO) and confirmed that web tracking events are flowing into the Website Engagement DMO.
What must the consultant configure in Identity Resolution to link anonymous visitor data to known Contact profiles?

A. Add a custom rule in the identity resolution ruleset to include the Identity Match DMO using the device- to-known record type, so that anonymous visitor IDs are stitched to known Individual IDs.
B. Create a Data 360-triggered flow on the Website Engagement DMO to look up the matching Individual record and update the Identity Match DMO with the visitor's email address.
C. Add a matching rule based on contact point email between the Website Engagement DMO and the Individual DMO, so that form submissions are matched to known Contacts.

Question 5

Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?

A. Unified Individual ID from 'Unified Individual' object, Email Address from 'Individual' object, Telephone Number from 'Individual Object'
B. Unified Individual Link ID from 'Unified Individual Link' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
C. Individual ID from 'Individual' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object

Solutions: