[Full-Version] 2024 New Marketing-Cloud-Email-Specialist Actual Exam Dumps, Salesforce Practice Test
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Salesforce Certified Marketing Cloud Email Specialist certification exam covers a wide range of topics related to email marketing, including email design and coding, subscriber management, data management, email automation, and reporting and analytics. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions that must be completed within 105 minutes. To pass the exam, candidates must score at least 68% or higher. Marketing-Cloud-Email-Specialist exam is available in English and costs $200 USD per attempt.
Salesforce Certified Marketing Cloud Email Specialist certification exam is designed for professionals who want to demonstrate their mastery of email marketing using Salesforce Marketing Cloud. Marketing-Cloud-Email-Specialist exam assesses your understanding of email marketing best practices, email design and content optimization, subscriber data management, and automation. Salesforce Certified Marketing Cloud Email Specialist certification also covers topics such as email deliverability and compliance, A/B testing, and journey builder.
Becoming a Salesforce Certified Marketing Cloud Email Specialist demonstrates a professional's ability to use the Salesforce Marketing Cloud Email application to create effective email campaigns that engage customers and drive business results. Salesforce Certified Marketing Cloud Email Specialist certification validates a candidate's knowledge and skills in email marketing and provides a competitive edge in the job market. Salesforce Certified Marketing Cloud Email Specialists are in high demand by organizations that want to improve their email marketing strategies and achieve their business objectives.
NEW QUESTION # 60
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
- A. Email Analytics Tile
- B. Analytics Dashboard
- C. Journey History
Answer: B
Explanation:
Explanation
The Analytics Dashboard is a Journey Builder resource that provides data on all versions of a specific journey's cross-channel performance data. The Analytics Dashboard can show metrics such as audience size, goal attainment, message engagement, channel performance, etc. The Analytics Dashboard can also compare different versions of a journey and show trends over time.
NEW QUESTION # 61
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. List Unsubscribes
- B. Publication Lists
- C. Journey Builder Sends
Answer: B
Explanation:
Explanation
Publication lists are used to manage subscriber preferences at the communication theme level. They allow subscribers to opt in or out of different types of messages, such as newsletters, promotions, or events. List unsubscribes and journey builder sends are not related to communication themes.
NEW QUESTION # 62
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
- C. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- D. Create an API-driven process to put the data directly into the data extension when any data is changed.
Answer: C
NEW QUESTION # 63
How is Primary Key used?
- A. Primary Key is the unique value to identify a subscriber
- B. Primary Key is used when defining a Send Relationship
- C. Primary Key prevents data from being overwritten in a data extension
- D. Primary Key identifies a row or a field in a data extension as unique
Answer: C
NEW QUESTION # 64
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
- A. Out new mobile app
- B. Download now
- C. Download out new mobile app here
Answer: B
Explanation:
Explanation
The best text for a call-to-action button is clear, concise, and compelling. Option A provides the most information about what the user will get by clicking the button, while also creating a sense of urgency and value. Option B is too vague and does not specify what the user will download, and option C is not a call-to-action at all, but rather a statement.
NEW QUESTION # 65
What is triggered automation?
- A. An automation that triggers an email to be sent based on a user Initiated Email definition
- B. An automation that is triggered based on a schedule that has been defined
- C. An automation that is initiated when a designated value in a data extension is changed
- D. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
Answer: D
NEW QUESTION # 66
NTO has the list of platinum members containing 50 thousand subscribers, and a lifetime member list, containing 20 thousand subscribers, 7 thousand subscribers in the lifetime member list also exist in the platinum member list, an email is being deployed to the platinum member but marketing team would now like to send the same email to the lifetime member list what feature should be use when sending the 2nd email to ensure that the7 thousand subscribers that exist on both list don't receive the same mail twice
- A. exclusion script
- B. separation list
- C. domain exclusion list
- D. exclusion list
Answer: D
NEW QUESTION # 67
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Scoring Split
- B. Frequency Split
- C. Engagement Split
Answer: C
Explanation:
Explanation
Engagement Split is the Journey Builder activity that NTO should use. Engagement Split is an activity that allows you to split contacts based on how they interacted with a previous email send, such as opened, clicked, or converted. You can use this activity to include specific content for your most engaged customers and different content for your least engaged customers. Frequency Split is an activity that allows you to split contacts based on how often they have received messages from your account. Scoring Split is an activity that allows you to split contacts based on their Einstein Engagement Score.
NEW QUESTION # 68
Whichtwo best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
- A. Create folders for each type of uploaded content.
- B. Plan for content to be used cross-channel, eliminating duplicates.
- C. Import all content up front, rather than piece by piece.
- D. Optimize the way content is stored with a naming convention.
Answer: B,D
NEW QUESTION # 69
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Lists
- B. Lists and Data Extensions
- C. Active Audiences
- D. Data Extensions
Answer: A
NEW QUESTION # 70
How are the test audiences for an A/B test selected? (Choose 2)
- A. The system randomly places target subscribers into the selected audiences
- B. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
- C. The testadministrator chooses which subscribers to place in each audience
- D. The system automatically uses 15% of the population for each audience
Answer: A,B
NEW QUESTION # 71
Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
- A. Body
- B. Footer
- C. Subject line
- D. Landing Page
- E. Envelope
Answer: A,D,E
NEW QUESTION # 72
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Behavioral Trigger
- B. Engagement Split
- C. Wait Until Event
Answer: A
Explanation:
Explanation
Behavioral Trigger is the correct answer. A behavioral trigger is a type of entry source that allows you to inject contacts into a journey based on their behavior or interaction with your brand. For example, you can use a behavioral trigger to start a journey when a contact makes a purchase on your website, clicks a link in an email, or fills out a form on a landing page. You can learn more about this in the Journey Builder Basics module on Trailhead.
NEW QUESTION # 73
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Content Builder Approvals
- B. Approval Workflow
- C. Subscriber Preview
Answer: A
NEW QUESTION # 74
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?
- A. Data Extract Activity > SQL Query Activity > File Transfer Activity
- B. SQL Query Activity > Data Extract Activity > File Transfer Activity
- C. Filter Activity > File Transfer Activity > Data Extract Activity
- D. Filter Activity > SQL Query Activity > File Transfer Activity
Answer: B
Explanation:
Explanation/Reference:
NEW QUESTION # 75
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers
- A. Create a folder structure prior to importing assets.
- B. Import duplicate copies of content for different messages or groups.
- C. Establish a naming convention optimized for search.
- D. Review permissions and roles for users accessing Content Builder.
- E. Focus on creating and importing content for one primary channel.
Answer: A,C,D
NEW QUESTION # 76
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
(Choose three.)
- A. Tell customers why they want to receive NTO emails.
- B. Set expectations on send frequency and schedule.
- C. Automatically opt-in all new customers.
- D. Ask for detailed demographic information.
- E. Use explicit opt-in for any new web sign-ups.
Answer: A,B,E
NEW QUESTION # 77
A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?
- A. Filter Activity
- B. Data Extract Activity
- C. Automation Studio
- D. Journey Builder
Answer: C
NEW QUESTION # 78
A marketer wants to send the same email with the same send properties in several automation. Which activity should be
created within Automation studio?
- A. Automated send
- B. Template send
- C. Triggered send
- D. Send email
Answer: D
NEW QUESTION # 79
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