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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

A) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report
B) Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
C) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report
D) Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report

2. What are key aspects of validating lifecycle reports? (Choose two)

A) Adjusting Program Costs
B) Ensuring accurate stage transitions
C) Reviewing Smart Campaign performance
D) Monitoring engagement stream cadence

3. A new sales team struggles with understanding lead scoring in Marketo.
What enablement approach should you recommend?

A) Schedule a Q&A session about reporting features
B) Assign mentors to guide them through email workflows
C) Conduct a focused workshop on lead scoring basics
D) Provide pre-recorded tutorials on campaign creation

4. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Limit the number of records being synced by pausing all active campaigns.
B) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
C) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs
D) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile

5. What elements should be included in project boundaries? (Choose two)

A) Workflow templates
B) Defined KPIs
C) Email performance reports
D) Identified risks

Solutions: