Salesforce Marketing-Cloud-Administrator : Salesforce Certified Marketing Cloud Administrator Exam

Exam Code: Marketing-Cloud-Administrator

Exam Name: Salesforce Certified Marketing Cloud Administrator Exam

Updated: Oct 05, 2026

Q & A: 166 Questions and Answers

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About Salesforce Marketing-Cloud-Administrator Exam

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Marketing Cloud Administrator Certification Exam cost is as follow

The price of Marketing Cloud Administrator exam is $200 USD.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Channel Management15%- Other Channels
  • 1. Social Studio integration
  • 2. MobileConnect and SMS setup
  • 3. Web and advertising channels
- Email Channel
  • 1. Sender profiles and delivery settings
  • 2. Authentication: SPF, DKIM, DMARC
  • 3. Deliverability configuration
Topic 2: Maintenance and Troubleshooting15%- Automation Studio
  • 1. Activity types and workflow
  • 2. Scheduling and monitoring
  • 3. Error handling and recovery
- System Maintenance
  • 1. Troubleshooting common issues
  • 2. Reporting and analytics
  • 3. Performance monitoring
Topic 3: Subscriber Data Management32%- Data Operations
  • 1. Import and export methods
  • 2. Data quality and deduplication
  • 3. Retention and privacy management
- Data Segmentation
  • 1. Audience building
  • 2. Filters and groups
  • 3. Query activities and SQL basics
- Data Structures
  • 1. Lists and data extensions
  • 2. Contact Builder and data models
  • 3. Data relationships and keys
Topic 4: Setup38%- Security and Access
  • 1. Data protection policies
  • 2. User roles and permissions
  • 3. Audit trail and monitoring
  • 4. Login security and IP restrictions
- Business Units
  • 1. Configuration and management
  • 2. Sharing and access rules
  • 3. Structure and hierarchy
- Account Configuration
  • 1. Integration setup
  • 2. Branding and account settings
  • 3. Global settings and preferences

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