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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Interaction Studio Fundamentals | 12% | - Platform Overview
|
| Topic 2: Segmentation and Targeting | 15% | - Audience Management
|
| Topic 3: Reporting and Optimization | 10% | - Performance Analysis
|
| Topic 4: Integrations | 11% | - Salesforce Ecosystem Integration
|
| Topic 5: Campaigns and Experiences | 22% | - Web Personalization
|
| Topic 6: Recommendations and Decisioning | 12% | - Personalization Logic
|
| Topic 7: Data Management and Identity | 18% | - Customer Data Collection
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
- A. A/B testing
- B. Rule based testing
- C. Variation testing
- D. Time basedtesting
Correct Answer: B 🗳️
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Manual segment ETL
- B. ProductETL
- C. External email campaign events ETL
- D. Transaction ETL
Correct Answer: C 🗳️
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags -such as brand, gender, style, keyword and author?
- A. Dimensions
- B. Catalog
- C. Directory
- D. Channel
Correct Answer: A 🗳️
What is the best practice naming convention for attributes?
- A. UpperCamelCase
- B. Upper_snake_case
- C. lowerCamelCase
- D. Lower_snake_case
Correct Answer: A 🗳️
When should you define goals and filters?
- A. When you are reviewing campaign statistics for a published campaign
- B. After launching a campaign that you want to measure against a goal or filter
- C. Over time, when you have something new you want to meausure
- D. Before launching a campaign that you want to measure against a goal or filter
Correct Answer: A 🗳️
Orville -
Took exam today an passed. Dump still valid, Without incorrect answers and some missing questions.