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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Conversion and product catalog sales / dynamic ads.
B) Conversion and traffic ads.
C) Video Views, lead generation, and traffic ads.
D) Post Engagement and brand awareness ads.
E) Traffic and conversion ads.
F) Traffic and store visit ads.

2. Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

A) Shortened the video
B) Only use Instagram placement for the video ad
C) Move the initial branding mention towards end of video
D) Change the aspect ratio to square to increase visibility in the feed environment
E) Add text to convey the message without sound

3. You are thinking of building multiple campaigns based on the following native targeting variables:
- Job
- Luxury Travel
- Income
- Mobile phone and operating system
- Age of children in the household
- Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.

A) Remove age, mobile and operating system.
B) Remove job, income and mobile phone.
C) Remove age, marathon and triathlon interests.
D) Remove age of children in household, luxury travel and job.

4. You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

A) Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
B) Has a fixed long 45 days attribution window
C) Uses the ContentView event, so it's available as part of the Facebook pixel base code
D) Can occur multiple times per link click / view
E) Uses the PageView event, so it's available as part of the Facebook pixel base code

5. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
C) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D) Branding campaigns usually perform better when optimized through CPM than CPA.

Solutions: