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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Initial Configuration and Deliverability | - Account setup and IP warm-up - Deliverability best practices |
| Topic 2: Responsys Data Model | - Data structures and key fields - Profile lists and supplemental tables |
| Topic 3: Programs and Multi-Channel Campaigns | - Timers, performance switches, multi-channel orchestration - Program Designer and logic |
| Topic 4: Campaigns and Forms | - Link tracking and conversion tracking - Email/SMS campaign configuration |
| Topic 5: Reporting | - Insight reports - Live and distributable reporting URLs |
| Topic 6: Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Topic 7: Integration and Interact Connect | - Connect jobs and XML/CSV imports - API and event integrations |
| Topic 8: Account Administration | - Account management tasks - User roles and security settings |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Secure
- B. Master
- C. Private
- D. Public
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Recipients are forwarding your emails to everyone in their address books.
- B. Hard bounce rates are 10% or higher.
- C. Your open rates have dropped somewhatsince last month.
- D. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- E. Substantial (5%) increase in click-through rates on last week's promotional campaign.
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- C. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
- D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?
- A. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- B. Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
- C. You should test all links manually.
- D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
- A. Create a Non-Competitor Program using Program Designer.
- B. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
- C. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
- D. Search the list for the domain name of the competitor and select the block option for each user that is found.
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